UPDATED: Winner announced below.

For the Run This Year challenge for the month of August, I’m happy to announce that we have a very special sponsor: SKORA. They are a running performance shoe company born of the “barefoot movement” that has caused runners to take a closer look at their footwear choices. Here is a quick bio:

At SKORA, we look at things differently We believe that running shoes should be built to encourage running performance that is as biomechanically correct as possible, with minimal interference. Our footwear lets people run naturally. Run Real is our philosophy and we stand by it.


Why am I so excited?

Love the design of their website. LOL. I know, I should be talking about how their shoes feel, but remember, I’m also a graphic designer and I get excited by “cool” looking design, especially from companies who aren’t afraid to be different. Close up and clear photos, large text and lots of white spoace… Ok, I’m getting off topic.


Back to the shoes!

SKORA. reached out to me to give their shoes a try. I really wanted to take them up on the offer, but I have been fortunate enough to test a lot of really good shoes recently and wanted to help give back to you, the readers. I asked if it would be all right to give a pair away for the Run This Year challenge, and they were all for it. Yay!

The 3Rs: Real Running Reminders. >> Click to Enlarge <<

The 3Rs: Real Running Reminders. >> Click to Enlarge <<

Download the 3Rs PDF!

3 Real Differences

Let’s take a look at the technology behind SKORA running shoes

SKORA is designed for the real runner, in the real world. SKORA products are designed from a feature/benefit analysis based on common sense. Many athletic brands focus on “technology” to help a runner go faster, longer, stronger. We believe that the best technology available is the human body, and design our products to respect this. SKORA products allow the human body to function as naturally and efficiently as possible.

R&D: From initial concept to final product, we believe in purposeful design and development. No detail is too small to be considered, reconsidered and thoroughly tested. LEARN MORE.

UPPER TECH: Premium performance starts with premium materials. Learn more about our unique materials including Pittards Leather and no-sew construction. LEARN MORE.

OUTSOLE TECH: From IBR to CM EVA. Discover how our thoughtful outsole design offers less interference for a more enjoyable run. LEARN MORE.

Also, check out SKORA on Facebook – great Summer Sale going on right now.

SKORA_Summer_Sale copy

The August Challenge:

One lucky winner will receive a pair of SKORA running shoes and discover what it feels like to “Run Real.”

Simply enter through the rafflecopter below. The contest ends August 31 — AND DON’T FORGET you can enter daily (through rafflecopter) by tweeting out the contest or posting a photo on Instagram. It’s an easy was to get some extra entries and increase your chances of winning.
a Rafflecopter giveaway

Good Luck! Let us know how you #RunReal