Nike responded Wednesday to the outcry from their ruling on Sunday at the Nike Women’s Marathon. (It is detailed below in my words and still a top story on SFGate.) I’m sure the running community and others alike threw Nike PR into a tail spin and left them scrambling around to turn this into a positive for one of the largest Woman-focused races in the world. It happened in our own backyard and I don’t doubt that SFGate’s attention to the matter and the thousands of emails Nike received didn’t have an influence. The power of the people (and running community) at it’s best, uniting.
Nike decided to name Arien O’Connell as ‘a’ winner, not ‘the’ winner (subtle difference — not). She will be given the same award as the first place finisher that ran 11 minutes slower than Arien. Nike is also removing the elite category from future races to hopefully avoid this from happening again. Could they have completely overturned the first place ruling, yes, but that would have created another PR nightmare from the other side of the argument. It seems like Nike wanted to admit there was an injustice and is trying to handle it fairly across the board. Whether or not they were successful is still up for discussion.
There were some great comments yesterday and opinions seemed to be in favor of granting Arien first place which was also the consensus from the majority of the postings I was reading online. As for me, I am really still on the fence about this, but in favor of her winning — it could have been a fabulous PR story that encouraged thousands of new runners to get out on the pavement. Let’s say I’m 52% give her first and 48% unofficial winner. I feel like she ran the best that day and should be awarded first along with it’s accolades, but rules are rules regardless of how lame they are (and yes, lame is a technical word).