The other day someone shared a really great commercial with me. It was called The Scarecrow and was by Chipotle to help promote their new free app-based game, but it was more than that. It told a story and it’s always nice to see a commercial and think “yeah, that was a good one.” Not in the way that the Dorrito’s commercial is funny because the baby goes flying across the screen, but more the kind that make you feel good that there are other people out there in the mainstream media with similar goals and ideas as yourself… to help create a better world. Whether the company actually does that, may be up for discussion, but I applaud the effort and support the cause.
The song does it for me. I can’t explain it, but I definitely have an emotional connection to it. Maybe I just watched Willy Wonka too many times.
Remember when they sang it on Glee? Ugh. Tear jerker.
“Feel all the feelings.”
Title: The Scarecrow
Company: Chipotle
Idea: A look at over-processed food, factory farming and one scarecrow’s path to helping “cultivate a better world.”
What did you think?
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They’ve done it again. If you asked me to name the most influential commercial, hands down it’s the “Back to the Start” Chipotle. It literally changed our buying and eating habits. And yes, the Glee version of the Scientist is just as good as the Willie Nelson version in the commercial ;-)
http://www.katrina-runs.com/chipotle-changed-my-life
Yup! Chills just from the song. They nailed it.
i hadn’t seen that before… you truly are someone who wants the world to be a better place! itz so obviously from everything you do / write / create in the most awesome way possible!
Wow.Very cool and thought provoking. I hadn’t seen this before. Where is it being aired?
AHHH … totally thought provoking and just another reason I like Chipotle.
This is awesome! Hooked on the song
Amazing. Tears within the first 30 seconds. Is that Fiona Apple singing?
Love this!
Wow! What an awesome message! And I too love the song!
Awesome!!! I just wanted to give that scarecrow a hug!!
Chipotle is a great company with really sound values…love this commercial!
That was beautiful. I admit I got misty eyed lol
I saw this on Friday. The animation is superb and as an advocate for more responsible and sustainable food production, I loved the message.
LOVE!!!!!!!!!! Thank yo for sharing – had not seen it – WOW!!!!
ohmygosh, not what I would have expected but pretty amazing. The song totally gets me.
I’ve never seen it before. I loved it. The song choice was perfect. Love the feel of the whole video and, THE MESSAGE :)
Thanks for sharing PR!
I’ve never seen that. Definitely thought provoking. And it made me tear up a little. I am overtired & sick, so at least I can blame it on that. Thanks for sharing. Very cool.
MMMM…. interesting… Thanks for sharing! :)
Incredible.
Crying but ya…haven’t stopped since Friday but meh whatever.
I truly love this.
Powerful.
WOW! seriously so well done! Very Powerful
Thank you for sharing! That was awesome! And thank you for being you and inspiring us all!